PlayableX - Iterate
PX Iterate is a user-friendly playable ad editing platform that enables advertisers to tweak and iterate existing or new playable ads with ease. Fill-Labs developed this intelligent solution featuring AI-assisted editing, automatic A/B test generation, and seamless export to multiple ad networks for scalable playable advertising campaigns
React
TypeScript
NextJS
Go
AntD
MySQL
Nginx
QuestDB
Tailwind
Where we started
-
Complex Playable Ad Creation
Creating and iterating playable ads required technical expertise and manual parameter adjustments, making it difficult for marketers to quickly test variations.
-
Limited Testing Capabilities
Generating A/B test variations for playable ads was time-consuming and lacked automation, preventing advertisers from optimizing campaigns efficiently.
-
Fragmented Level Design
Designing multiple game levels with varying difficulty settings required separate tools, creating workflow bottlenecks for playable ad creators.
Where we took it
AI-Assisted Editor Platform
We built an intuitive editor where users can adjust playable ad parameters directly with AI assistant support, making complex edits accessible to all skill levels.
Client Feedback
"Fill Labs' work helped the client kick-start their startup and build a seven-figure ARR business. Their products also received good feedback from end clients, resulting in high retention rates. The team always delivered on time, and their communication skills and work culture impressed the client."
Quality
5.0SERVICE & DELIVERABLES
Schedule
5.0ON TIME / DEADLINES
Cost
5.0VALUE / WITHIN ESTIMATES
Willing to request
5.0NPS
Check out other projects
ByFood
We fully developed and continue to maintain ByFood.com, Japan’s leading gastro-tourism platform — covering the B2C website, B2B partner panel, admin dashboard, and mobile versions from the ground up.
ReactTypeScriptNextJSGoMySQLNginx
Brandzone
We provided comprehensive consulting services to help Brandzone transition to a scalable and robust system.
T100 - Mobile App
We created T100, a digital loyalty app transforming Georgia’s fuel retail by merging real-time rewards and card management into one seamless experience.
ReactTypeScriptNextJSGoMySQLNginxReact NativeAntD
Neredekal.com
We redesigned Neredekal.com, one of Turkey’s largest lodging platforms, giving its frontend a complete overhaul to deliver a faster, modern, and more user-friendly experience.
ReactTypeScriptNextJS
Oil Speak
We built Oil Speak, an AI-powered app that helps users practice technical English through interactive exercises and instant feedback.
ReactTypeScriptNextJSGoMySQLNginxReact Native
© Fill-labs 2025